I worked on the adaptation of global Nike campaign assets from English to Spanish for the Ecuadorian market, ensuring consistency with the brand’s visual language while tailoring content for local audiences.
In addition, I collaborated on creative presentations for local Nike events, proposing ideas and executions aligned with existing key visuals and campaign concepts.
Using a system of base assets, we created a wide range of executions across multiple formats, allowing for scalable and flexible content production for both social media and out-of-home campaigns.
Working with Nike’s visual system allowed us to transform a limited set of assets into a wide range of high-impact creative executions.
The adapted animations were successfully deployed across Heineken Ecuador’s digital and outdoor channels, supporting both internal and consumer-facing campaigns with a cohesive, globally aligned visual presence.
